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Smartphones can be leveraged to engage donors

It's so important to make mobile into account when you're doing any sort of communication, whether that's from your church, your charity, or your personal website... 

From the Integrated Marketing Advisory Board:

  • Most smartphone users view much of their email on their phones, so make sure your email messages will render nicely on Apple and Android devices.
  • Every page on your website should be optimised for mobile browsers; otherwise, if donors click once and get garbage, they’re not likely to click again from their cell phones. A good rule of thumb is, check your website analytics, if you see that more than 10% of your web traffic is coming from mobile devices then it’s time to create mobile content.
  • Mobile users can give via their credit cards on a mobile-optimised donation form. Those gifts tend to be as much as 30% smaller than web page gifts sent from a laptop or desktop computer (but that means they’re 70% larger than the gift you wouldn’t get without such a page).

You can quickly see how important it is to take mobile into account when you're doing any sort of communication, whether that's from your church, your charity, or your personal website. Make sure that your emails , you web content, and your donation systems are all optimised for mobile devices. If you don't then you could be neglecting a sizeable audience.

Here are some more tips on using smartphones with your marketing

Submitted by Dunham and Company

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