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How social media can change fundraising

Lots of charities have turned to social media recently, not only in a bit to raise awareness but also to raise funds. But this has to be done in a way that fits in with how a user behaves online... 

Lots of charities have turned to social media recently, not only in a bit to raise awareness but also to raise funds. But this has to be done in a way that fits in with how a user behaves online. For example, watch the video below from domestic violence charity 'Refuge'. They took a popular type of content, in this case a make-up tutorial, and tweaked it to put their own hard-hitting message across:

The method of text-giving (donating by texting a word to a number) is quite common, but we're now moving into a time where it may soon be common to tweet-give - donate to a charity, or buy a product, by tweeting in a specific way. And the great thing about marketing and fundraising through social media is that you only need a couple of pounds a week to start advertising, and you could even start for free.

"As long as their messaging is simple, powerful, and well-targeted, the smallest charity has as much opportunity to succeed in fundraising via social as a large one." Maybe it's time for you to give it a go:

Read the full original article from Ian Pearman

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